Boutiques Magnifiques

Boutiques Magnifiques is a boxed set of 40 generously sized postcards, featuring 20 picturesque depictions of Parisian storefronts drawn from Letterform Archive’s recent book Lettres Décoratives: A Century of French Sign Painters’ Alphabets. These postcards will delight Francophiles with the charming lettering and classic designs that helped reify the reputation of Paris as a global center of art and culture.Near the turn of the 20th century, skilled artisans reimagined the streets of Paris with glamorous signage and storefront displays. With elaborate designs, soft colors and charming old-world lettering, they helped transform the city into a luminous metropolis of art and culture. This elegant postcard set revives original inspiration from three treasured portfolios featured in the book Lettres Décoratives: A Century of French Sign Painters’ Alphabets, whisking you away to the picturesque world of Belle Époque Paris. Each box of 40 postcards features 20 classic storefront designs plucked from the City of Light’s charming boulevards, rues and avenues.
ISBN 9798903069965. Letterform Archive Books. pb. .
not yet published