Logo Style
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Author: SendPoints
A historical as well as design-oriented perusal of brand logos, Logo Style gives context to the rapidly growing field of logotype design. Includes a broad survey of individual logos, as well as case studies of designers and projects rendered in each of the distinctive styles. Logo Style demonstrates how timeless logos influenced by centuries of design history are applied over entire identities to create a unified brand image, while still standing uniquely on their own. Chapters within are organised by style as well as the eras that influence them: decorative, which takes inspiration from vintage styles and trends; modern, drawing from the minimalism of the modernist movement; postmodern, with its namesake's irreverent slant; and digital, featuring designs heavily influenced by the pixelated, slick, and colourful trends that sprang out of the Information Age.
ISBN 9789887757245. Gingko Press. hb. 22.5 x 29 cm, 224 pages, 1,400 illustrations.
available
A historical as well as design-oriented perusal of brand logos, Logo Style gives context to the rapidly growing field of logotype design. Includes a broad survey of individual logos, as well as case studies of designers and projects rendered in each of the distinctive styles. Logo Style demonstrates how timeless logos influenced by centuries of design history are applied over entire identities to create a unified brand image, while still standing uniquely on their own. Chapters within are organised by style as well as the eras that influence them: decorative, which takes inspiration from vintage styles and trends; modern, drawing from the minimalism of the modernist movement; postmodern, with its namesake's irreverent slant; and digital, featuring designs heavily influenced by the pixelated, slick, and colourful trends that sprang out of the Information Age.
ISBN 9789887757245. Gingko Press. hb. 22.5 x 29 cm, 224 pages, 1,400 illustrations.
available