Muse in the Wheels, The

This book presents the history of Pirelli communication, drawing on its archive collection of original sketches and drawings from 1872 to 1972. The book contains over 200 works by artists to advertise Pirelli products, to illustrate Pirelli magazine, or to celebrate the anniversaries of the industrial group. This heritage represents a cross-section of Pirelli's corporate culture, but also the history of the figurative arts, graphic design and corporate communication registers.
ISBN 9788875705039. Edizioni Corraini. pb. 448 pages. 24 x 28 cm.
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