Sales Promotion Design for Shops (English-Japanese bilingual)

This book presents a selection of sale and promotional material designs for stores in Japan. The design of promotional materials such as shopping bags and business cards is important for branding as well as a source of advertisement for many shops. The book has four chapters: fashion, food and drink, sweets, and goods and others. Includes an interview with well-established Japanese department store, Mitsukoshi. An ideal book for designers, shop owners, and those working in advertising.
ISBN 9784861009877. BNN. pb. 176 pages. full colour. 22.5 x 29 cm.
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