New Japanism Branding

Driven by the rise of tourism, interest in Japanese traditions and aesthetics is higher than ever before. While it is important to preserve traditions in their original form, there is also a need to convey their appeal widely through “new” expressions that align with modern lifestyles and values. In particular, the perspective of reinterpreting what makes Japanese style unique, especially for younger generations and international audiences, is an essential element in future brand building.
ISBN 9784756260991. Pie Books. pb. 224 pages. Full colour. 25.7 x 18.2 cm.
not yet published