Branding in the Age of the Web and Social Media (Japanese only, mostly visual)

Nowadays, e-commerce is the default for shopping, which has led to social media tools and website advertisements playing an increasingly important role in product promotions. This book contains more than 130 examples that introduce how to promote products successfully through your own website and Instagram. It also delves into every detail on how to utilise the strengths of online media and social media influencing to create effective product expansion and enhance brand image.
ISBN 9784756256423. Pie Books. pb. 352 pages. full colour. 25.7 x 19 cm.
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