Gain Attractiveness! Graphic and Spatial Design for Exhibitions, Events and Pop-up Shops (Japanese only, mostly visual)

Temporary spaces such as pop-up shops, exhibitions, and events are great opportunities for brands to promote and sell their products in an environment that fits their branding concept and image. Gain Attractiveness! presents design tips that brands can use at different types of events to provide customers with memorable brand experiences. The publication is a good reference for those seeking to attract customers visually and spatially.
ISBN 9784756251763. Pie Books. pb. 224 pages. 30 x 22 cm.
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