Marketing and Communication for Architects
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Author: Edgar Haupt & Manuel Kubitza
Strategic marketing is now seen as vital in responding to the many changes in the architectural profession. This book provides a wide spectrum of marketing concepts for the formulation of corporate concepts and successful strategies for merging creativity with the business of architecture.
ISBN 9783764365714. Birkhauser Verlag. pb. .
available
Strategic marketing is now seen as vital in responding to the many changes in the architectural profession. This book provides a wide spectrum of marketing concepts for the formulation of corporate concepts and successful strategies for merging creativity with the business of architecture.
ISBN 9783764365714. Birkhauser Verlag. pb. .
available