Hermès Pop Up

Every year, the iconic luxury brand Hermès chooses a new theme to celebrate its creative direction for the upcoming year. Hermès's Year Theme for 2018 is "Let's Play", and the brand is celebrating in style with this new, deluxe pop-up book. Featuring a selection of 14 of the house's iconic square scarf designs, both old and more recent, this book brings the designs alive with exhilarating ingenuity.Delicate paper constructions bring out the depth and volume within the scarf designs; zebras rear up, delicately arching trees grow from the page and painterly strokes detach themselves from the paper surface. This is the Hermès carré as you've never seen it before. For Hermès, a brand associated with the highest quality luxury materials and design, "play is movement, freedom, imagination, fantasy, seduction, lightness". Impeccably produced, Hermès Pop Up gives readers the chance to play around in the brand's archives.
ISBN 9782330106485. Actes Sud. hb. 26 pages. full colour pop-ups. 30 x 30 cm.
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