Moss: My Look Back on NY’s Golden Age of Advertising
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Author: Charlie Moss, Susan Calhoun Moss
Moss is a memoir by the visionary advertising executive Charlie Moss— best known for co-creating the“I ♥ NY” campaign. It was published posthumously by his widow, Susan Moss Calhoun.Whether you work in advertising, or just consume it, Moss is a must-read memoir by an industry pioneer. A heartfelt and lighthearted window into a world before AI-generated slogans and social media feeds. To a time when the Brooklyn-born son of a shyster— with hunger, talent, and humor could become something his dad always wanted to be: a millionaire. But more than that: have fun, and find the love of his life, doing it.
ISBN 9781972474297. GOFF BOOKS. hb. 256 pages, 20.3 x 13.9 cm.
not yet published
Moss is a memoir by the visionary advertising executive Charlie Moss— best known for co-creating the“I ♥ NY” campaign. It was published posthumously by his widow, Susan Moss Calhoun.Whether you work in advertising, or just consume it, Moss is a must-read memoir by an industry pioneer. A heartfelt and lighthearted window into a world before AI-generated slogans and social media feeds. To a time when the Brooklyn-born son of a shyster— with hunger, talent, and humor could become something his dad always wanted to be: a millionaire. But more than that: have fun, and find the love of his life, doing it.
ISBN 9781972474297. GOFF BOOKS. hb. 256 pages, 20.3 x 13.9 cm.
not yet published