Business of Design, the (second, updated edition)
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Author: Keith Granet, Holly Hunt
The updated edition of this title debunks the myth that business sense and creative talent are mutually exclusive, showing design professionals that they can pursue their passion and turn a profit. Unlike other business books, it is written and illustrated to speak to a visually thinking audience. This timely update on the tenth anniversary of the first edition includes new content on social media, working from home, and understanding and working with different generations.
ISBN 9781616899981. Princeton Architectural Press. hb. 224 pages. 48 colour ills. 20.3 x 25.4 cm.
out of print
The updated edition of this title debunks the myth that business sense and creative talent are mutually exclusive, showing design professionals that they can pursue their passion and turn a profit. Unlike other business books, it is written and illustrated to speak to a visually thinking audience. This timely update on the tenth anniversary of the first edition includes new content on social media, working from home, and understanding and working with different generations.
ISBN 9781616899981. Princeton Architectural Press. hb. 224 pages. 48 colour ills. 20.3 x 25.4 cm.
out of print