It's a Complement: Color Palettes in Graphic Design

Not all colours go together – it takes a nuanced approach to combine them in ways that both complement each other while creating a cohesive design that reflects both the client’s visual identity and contemporary trends in colourways. This title showcases the latest in colour palette creation by some of the world’s top talents as they navigate the colours of the spectrum. Features projects in visual identity, packaging, promotion design and more across a wide swath of media.Beginning with a treatise on colour psychology, the editors provide context before launching into exploration of modern colour theory. From the bold maximalism of high saturation, to the more subdued minimalism of low saturation and the neutral greys, blacks and whites, no stone is left unturned.
ISBN 9781584238003. Gingko Press. pb. 240 pages. fully illustrated. 19 x 25 cm.
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