Dietrich Mateschitz: Wings for People and Ideas

This title shows us how Viktor Frankl influenced Dietrich Mateschitz, the founder of Red Bull. It combines the history and philosophy of entrepreneurship into a unique and inspiring unity. Volker Viechtbauer, long-time confidant of Mateschitz, shows us how Frankl's humanism aligns with the Red Bull founder’s philosophy of life.From the outside, logotherapy and Red Bull seem to have little in common. Yet both worlds are based on the same principles: freedom, self-responsibility, and an unwavering creative drive. This book not only provides insight into the culture of Red Bull, but also highlights how Frankl laid the foundation for purpose- and talent-oriented entrepreneurship and a modern working world defined by self-responsibility.
ISBN 9783967041293. Die Gestalten Verlag. hb. 220 pages. 14.5 x 21 cm.
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