Ballo & Ballo
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Author: Paoli, Silvia
In the 1950s, Aldo Ballo and Marirosa Toscani established Italy’s premier commercial photography studio, specialising in furniture and product design. Together with a team of architects, designers, artists and magazine editors, they created the most iconic images of postwar Italy’s iconic designs. This publication highlights both their prominence in the design world and their prolific output, featuring designs and products from Arflex, Poltronova, Archizoom, Ugo Marano, Cini Boeri and more.Their images brilliantly capture a pivotal yet ultimately ephemeral moment in Italian design, one that defined the country as a paragon of style. The Ballo & Ballo Archive was donated to the Civico Archivio Fotografico of Milan in 2022, and thorough research has allowed several previously unpublished images to be featured in this catalog for the first time.
ISBN 9788836658053. Silvana Editoriale. pb. 240 pages. 232 colour ills. 27.9 x 24.1 cm.
available
In the 1950s, Aldo Ballo and Marirosa Toscani established Italy’s premier commercial photography studio, specialising in furniture and product design. Together with a team of architects, designers, artists and magazine editors, they created the most iconic images of postwar Italy’s iconic designs. This publication highlights both their prominence in the design world and their prolific output, featuring designs and products from Arflex, Poltronova, Archizoom, Ugo Marano, Cini Boeri and more.Their images brilliantly capture a pivotal yet ultimately ephemeral moment in Italian design, one that defined the country as a paragon of style. The Ballo & Ballo Archive was donated to the Civico Archivio Fotografico of Milan in 2022, and thorough research has allowed several previously unpublished images to be featured in this catalog for the first time.
ISBN 9788836658053. Silvana Editoriale. pb. 240 pages. 232 colour ills. 27.9 x 24.1 cm.
available