Modern Americanness
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Author: Long, Christopher
Venturing across five decades of American culture, this landmark book explores how modern graphic design emerged in the United States and how it became an intrinsic feature of the country’s identity. In a series of deeply involving portraits of American artists and innovators who helped shape the very look of the modern age, this title offers a sweeping story of the country’s visual culture and its distinctiveness across a variety of designed objects.Features icoinc magazine covers, food labels, event posters, chapbooks, advertisements, propaganda and much more. Author and design professor Christopher Long tells this story in a wholly new way, exposing many long-forgotten figures and movements and resurrecting the debates and conceptions that were integral to the new art.
Christopher Long is the Martin S. Kermacy Centennial Professor in the School of Architecture at the University of Texas at Austin.
ISBN 9788074374401. KANT. hb. 264 pages. 316 colour ills. 28 x 24.2 cm.
available
Venturing across five decades of American culture, this landmark book explores how modern graphic design emerged in the United States and how it became an intrinsic feature of the country’s identity. In a series of deeply involving portraits of American artists and innovators who helped shape the very look of the modern age, this title offers a sweeping story of the country’s visual culture and its distinctiveness across a variety of designed objects.Features icoinc magazine covers, food labels, event posters, chapbooks, advertisements, propaganda and much more. Author and design professor Christopher Long tells this story in a wholly new way, exposing many long-forgotten figures and movements and resurrecting the debates and conceptions that were integral to the new art.
Christopher Long is the Martin S. Kermacy Centennial Professor in the School of Architecture at the University of Texas at Austin.
ISBN 9788074374401. KANT. hb. 264 pages. 316 colour ills. 28 x 24.2 cm.
available