Win Out: Sports Graphic Design and Branding

Whether for globally recognised sporting spectacles like the Olympics or the World Cup, or for lesser-known brands and local tournaments, visual language is critical for promoters and organisers to establish an identity, create fan bases, and generate positive influence. This title hand-picks from around the globe more than eighty inspiring incidences of sports design and branding, from the 2020 Tokyo Olympics to Clube, a sports bar in Porto, Portugal.It includes teams, gyms, facilities, and tournaments in a variety of sports. Inter- views with select designers and collectors reveal the inspirations and processes in this field and demonstrate how all the things we love about sports—athleticism, excellence, sportsmanship, togetherness, cultural identity—manifest in visual design.
ISBN 9783943330229. Gingko Press. hb. 240 pages, 650 illustrations. 20 x 28.5 cm.
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