Armando Testa
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Author: Testa, Armando
From his beginnings at a Turin design school to his classic advertisements ingrained in Italian collective memory, this monograph reconstructs the artistic path of a legendary protagonist of Italian graphic design, animation & advertising: Armando Testa (1917–92). The catalogue dedicates ample space to advertising campaigns and logos, as well as TV animations in the 1950s and 1960s, with innovative techniques and characters entering the history of advertising. Furthermore, the book does not forget the activity linked to social issues, such as the campaigns for Amnesty International, for the referendum on divorce, against poverty and hunger in the world, just to name a few. The works within the catalogue bring about an overall look on the lesson of Armando Testa and his artistic production, paying particular attention to his happy intuitions as a painter, sculptor, designer, and creator of endless suggestions magically condensed into an unexpected synthesis.
ISBN 9788836657704. Silvana Editoriale. hb. 216 pages. 211 colour ills. 29.8 x 24.8 cm.
available
From his beginnings at a Turin design school to his classic advertisements ingrained in Italian collective memory, this monograph reconstructs the artistic path of a legendary protagonist of Italian graphic design, animation & advertising: Armando Testa (1917–92). The catalogue dedicates ample space to advertising campaigns and logos, as well as TV animations in the 1950s and 1960s, with innovative techniques and characters entering the history of advertising. Furthermore, the book does not forget the activity linked to social issues, such as the campaigns for Amnesty International, for the referendum on divorce, against poverty and hunger in the world, just to name a few. The works within the catalogue bring about an overall look on the lesson of Armando Testa and his artistic production, paying particular attention to his happy intuitions as a painter, sculptor, designer, and creator of endless suggestions magically condensed into an unexpected synthesis.
ISBN 9788836657704. Silvana Editoriale. hb. 216 pages. 211 colour ills. 29.8 x 24.8 cm.
available