Best Kawaii Package Designs (Japanese only, mostly visual)

In Japan, Kawaii package design is the key to success and it’s becoming more and more important that companies take Kawaii seriously when developing package designs. This book presents successful kawaii package designs. Selected by keeco, the site webmaster of kawacolle.jp, a website showcasing only Kawaii things, this book is divided into chapters such as 'Confectionery', 'Food, Beverage', 'Cosmetics' and 'Knick-knacks'.
ISBN 9784756251947. Pie Books. pb. 224 pages, 192 colour. 21x 14.8 cm.
reprinting