Die Flache: Design and Lettering of the Vienna Secession, 1902–1911
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Author: Silverthorne, Diane
Die Flache (German for The Surface) laid out an extraordinary group vision for design through adventurous work by numerous designer-professors and more than 100 of their students. This full-size facsimile of all 14 issues of Die Flache is a rich source-book of graphic forms, modern ideas and technical experiments, all reflecting a reorientation in design practice and teaching that would resonate around the world. Includes new essays and translations. Die Flache (German for The Surface) was the brainchild of Koloman Moser, Alfred Roller, Josef Hoffmann, Bertold Loffler and others—the leading graphic artists of the Vienna Secession and the Wiener Werkstätte. Packed with bold ideas for posters, advertisements, book covers, woodcut prints and much more, this volume lets readers experience this rare gem as it was meant to be seen, while new essays and translations explore its significance. Die Flache is the first volume in Letterform Archive’s facsimile series, which presents landmarks of print and design history with exacting reproductions and new essays that provide rich context and fresh insights.
ISBN 9781736863312. Letterform Archive Books. hb. 344 pages. 400 colour, 25 b/w ills. 34 x 22 cm.
available
Die Flache (German for The Surface) laid out an extraordinary group vision for design through adventurous work by numerous designer-professors and more than 100 of their students. This full-size facsimile of all 14 issues of Die Flache is a rich source-book of graphic forms, modern ideas and technical experiments, all reflecting a reorientation in design practice and teaching that would resonate around the world. Includes new essays and translations. Die Flache (German for The Surface) was the brainchild of Koloman Moser, Alfred Roller, Josef Hoffmann, Bertold Loffler and others—the leading graphic artists of the Vienna Secession and the Wiener Werkstätte. Packed with bold ideas for posters, advertisements, book covers, woodcut prints and much more, this volume lets readers experience this rare gem as it was meant to be seen, while new essays and translations explore its significance. Die Flache is the first volume in Letterform Archive’s facsimile series, which presents landmarks of print and design history with exacting reproductions and new essays that provide rich context and fresh insights.
ISBN 9781736863312. Letterform Archive Books. hb. 344 pages. 400 colour, 25 b/w ills. 34 x 22 cm.
available