Bauhaus Typography at 100
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Author: Lupton, Ellen
The Bauhaus looms large as one of the most influential legacies in 20th-century graphic design. Known for its bold sans-serif typefaces, crisp asymmetrical grids and use of negative space, the school emerged as the forebearer of a look that seized the tools of mass production in the creation of a radical new art. This title explores the school’s legacy in graphic and typographic design through artifacts of its own making – its books, magazines, product catalogues, stationery and other ephemera.From the book’s beautifully designed pages, readers learn of typographic masters László Moholy-Nagy, Herbert Bayer and Joost Schmidt, who channelled Constructivism’s geometric forms and optimism for industry into printed vehicles for the school’s teachings. Here is where Bauhaus typography—its rejection of serifs and capitals, embrace of experimental alphabets, insistence on universal clarity, and innovation in layering and hierarchy—took its distinctive shape.The catalogue also shines light on the Bauhaus’s lesser-known early forays into expressive lettering and illustration, also tracing the school’s immediate impact on seminal design movements such as the New Typography and, of course, on design practitioners working today. Lavishly illustrated, carefully researched and written, and accompanied by an in-depth introduction from noted Bauhaus expert, author and curator Ellen Lupton, this title is a must-have for any fan of modern design. Today, just over 100 years after the Bauhaus’s opening in 1919, the school’s visual hallmarks have come to define modernity as it appears on the printed page.
ISBN 9780998318097. Letterform Archive Books. hb. 280 pages. 450 colour, 25 b/w ills. 19 x 24 cm.
available
The Bauhaus looms large as one of the most influential legacies in 20th-century graphic design. Known for its bold sans-serif typefaces, crisp asymmetrical grids and use of negative space, the school emerged as the forebearer of a look that seized the tools of mass production in the creation of a radical new art. This title explores the school’s legacy in graphic and typographic design through artifacts of its own making – its books, magazines, product catalogues, stationery and other ephemera.From the book’s beautifully designed pages, readers learn of typographic masters László Moholy-Nagy, Herbert Bayer and Joost Schmidt, who channelled Constructivism’s geometric forms and optimism for industry into printed vehicles for the school’s teachings. Here is where Bauhaus typography—its rejection of serifs and capitals, embrace of experimental alphabets, insistence on universal clarity, and innovation in layering and hierarchy—took its distinctive shape.The catalogue also shines light on the Bauhaus’s lesser-known early forays into expressive lettering and illustration, also tracing the school’s immediate impact on seminal design movements such as the New Typography and, of course, on design practitioners working today. Lavishly illustrated, carefully researched and written, and accompanied by an in-depth introduction from noted Bauhaus expert, author and curator Ellen Lupton, this title is a must-have for any fan of modern design. Today, just over 100 years after the Bauhaus’s opening in 1919, the school’s visual hallmarks have come to define modernity as it appears on the printed page.
ISBN 9780998318097. Letterform Archive Books. hb. 280 pages. 450 colour, 25 b/w ills. 19 x 24 cm.
available