Pirelli Advertising with a Capital P

Pirelli Advertising with a Capital P tells the story of Pirelli advertising from the 70s through to the present day, drawing on the group's historical archive, which contains thousands of advertising prints and dozens of television commercials. The book examines the evolution of advertising strategies, techniques and languages in the shift from analogue to digital technologies.
ISBN 9788875706562. Edizioni Corraini. pb. 448 pages. full colour. 24 x 28 cm.
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