Typography in Advertising Design (Japanese only, mostly visual)

No more awkward layouts! Typography is a strong design tool that can transform the impression that an advertisement makes. Lettering styles are influenced by the structure, form and placement of letters and characters. This book showcases over 300 successful advertisements that grab the target audience’s attention by using typography effectively. The examples are categorised by the ways in which the letters and characters have been used.
ISBN 9784756249951. Pie Books. pb. 400 pages. 362 colour ills. 21 x 14.8 cm.
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