Gotta Have It! (Japanese only, mostly visual)

Packaging design has a big impact on consumer awareness and product sales, and fresh and inspiring designs are often the key factor that makes a product a hit. This 368-page volume showcases some of the most eye-catching and attractive packaging designs from successful products in a range of industries: confectionery, processed foods, beverages, cosmetics, apparel and much more.With this book, packaging designers will find out what makes a hit from the many designs featured and will surely find inspiration for their own designs.
ISBN 9784756248251. Pie Books. pb. 368 pages. full colour. 21 x 15 cm.
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