Come and Buy Me!

To increase the sales of a product, manufacturers use various marketing tools such as point of purchase displays, campaigns, special packages and more. This book showcases effective tools and techniques for sales promotion, together with photographs of how these tools are actually displayed or implemented in stores. A great reference for PRs and designers who are planning and executing a marketing campaign to persuade consumers to buy their products.
ISBN 9784756248152. Pie Books. pb. 224 pages, full colour, 30 x 22.4cm.
reprinting