Numbers in Advertising Design (Japanese only, mostly visual)

Numbers in advertisements can make a big impact when designed appropriately. Numbers in Advertising Design showcases almost 300 examples of advertisements that make strategic use of numbers in magazine ads, flyers and posters. Examples are categorised by purpose (date and time, duration, payment amount, etc.), so that professional designers can quickly and easily refer to examples with the turn of a page according to the type of project they are working on. Some numbers are eye-catching for loyal customers, others can be more memorable for potential target customers. Whatever the purpose, numbers play an important role in each type of advertisement, and as such, must be attractive and meaningful for the intended recipient of the ad's message.
ISBN 9784756247742. Pie Books. pb. 400 pages. 300 colour ills. 21 x 15 cm.
reprinting