Branding, Revealed (Japanese only, mostly visual)

Building a brand is pointless unless you target the right audience. This title introduces ways to create a brand image to target the right group of people so you can eventually monetise your brand. Various design elements such as logos, colours, sales promotion materials and advertisements - all of which make up the brand - are showcased so that readers can learn from real examples.
ISBN 9784756247520. Pie Books. pb. 344 pages. full colour. 26 x 18 cm.
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