Craft Beer Design
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Author: Gestalten (ed.) & Peter Moonrad
Craft breweries spring up like mushrooms around the globe. Creating unique brands to stand out, they draw from the full riches of graphic language and are leading the way in modern packaging design. From the minimalist to the expressionist, using lines, colours, patterns and illustrations, it makes for an exciting, exuberant visual culture. In this volume, Danish designer Peter Monrad finally brings a global perspective to the truly global phenomenon that is craft beer branding.As microbreweries use cans and bottle labels to define their ethos and identity, they push the boundaries of graphic design and illustration. This curated selection shows the best and the most out-there, and reveals that when it comes to craft beer, what’s on the can matters as much as what’s in it.
ISBN 9783967040326. Die Gestalten Verlag. hb. 256 pages. full colour. 21 x 26 cm.
available
Craft breweries spring up like mushrooms around the globe. Creating unique brands to stand out, they draw from the full riches of graphic language and are leading the way in modern packaging design. From the minimalist to the expressionist, using lines, colours, patterns and illustrations, it makes for an exciting, exuberant visual culture. In this volume, Danish designer Peter Monrad finally brings a global perspective to the truly global phenomenon that is craft beer branding.As microbreweries use cans and bottle labels to define their ethos and identity, they push the boundaries of graphic design and illustration. This curated selection shows the best and the most out-there, and reveals that when it comes to craft beer, what’s on the can matters as much as what’s in it.
ISBN 9783967040326. Die Gestalten Verlag. hb. 256 pages. full colour. 21 x 26 cm.
available