Great Greenwashing, the [non-booktrade customers only]
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Author: John Pabon
Saving the planet is big business. Realising this, savvy companies are hopping on the sustainability bandwagon. Some may have altruistic ends in mind, but most want to make a quick buck. As ethical spending and consumer options increase, greenwashing is not only proliferating—it’s also becoming harder to discern.
ISBN 9781922779038. Melbourne Books. pb. 288 pages. 15.4 x 23.5 cm.
not yet published
Saving the planet is big business. Realising this, savvy companies are hopping on the sustainability bandwagon. Some may have altruistic ends in mind, but most want to make a quick buck. As ethical spending and consumer options increase, greenwashing is not only proliferating—it’s also becoming harder to discern.
ISBN 9781922779038. Melbourne Books. pb. 288 pages. 15.4 x 23.5 cm.
not yet published