Storytelling through Branding Strategy and Design (Japanese only, mostly visual)

This book introduces a selection of branding that successfully conveys the one-of-a-kind appeal of a brand by embodying the brand narrative, including the background of the brand's birth and the thoughts that went into its creation. A wide range of branding styles are showcased, from food, cosmetics, and household goods to service industries and facilities. The book is packed with useful tips for brand development, store operations, rebranding, and more.
ISBN 9784756259257. Pie Books. pb. 352 pages. full colour. 25.7 x 18.2 cm.
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