No Ads Please (announced as Also an Ad Agency)
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Author: Babinet, Remi
With 950 illustrations across more than 1,000 pages, this robust paperback documents the life and times of creative firm BETC. Founder Rémi Babinet rhapsodises on commissions for its most notable clients, including Evian, Lacoste, Air France and McDonald’s .Far from being just for advertisers, this title resonates with every creative connoisseur, offering a behind-the-scenes look at the slogans and images that have shaped the collective imagination.The short, offbeat yet thoughtful essays trace the challenges behind forming a universal narrative, in a world where the use of images and words is continually reshaped. Rémi Babinet founded BETC in 1994 and was ranked among the top 10 best creative directors since the birth of advertising by Forbes magazine. The agency has a presence in Paris, New York, São Paulo, London and Shanghai.
ISBN 9782365680981. JBE Books. hb. 1296 pages. 950 colour ills. 17.8 x 11.4 cm.
available
With 950 illustrations across more than 1,000 pages, this robust paperback documents the life and times of creative firm BETC. Founder Rémi Babinet rhapsodises on commissions for its most notable clients, including Evian, Lacoste, Air France and McDonald’s .Far from being just for advertisers, this title resonates with every creative connoisseur, offering a behind-the-scenes look at the slogans and images that have shaped the collective imagination.The short, offbeat yet thoughtful essays trace the challenges behind forming a universal narrative, in a world where the use of images and words is continually reshaped. Rémi Babinet founded BETC in 1994 and was ranked among the top 10 best creative directors since the birth of advertising by Forbes magazine. The agency has a presence in Paris, New York, São Paulo, London and Shanghai.
ISBN 9782365680981. JBE Books. hb. 1296 pages. 950 colour ills. 17.8 x 11.4 cm.
available